The TrueData™ Model
The TrueData™ model was developed by Interaction Metrics to help clients achieve the best surveys efficiently.
The TrueData™ Advantage
Most surveys are vague, biased, and built for the sender—not the respondent. TrueData™ flips that paradigm by giving you reliable facts, insightful analyses, and immersive surveys that your customers and employees want to take.
True-Facts |
True-Tech |
True-Insight |
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|---|---|---|---|---|
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Proven Surveys scrubbed of biases & customized for science-driven results. |
Premium Software licenses included, making us your affordable choice. |
Actionable Analysis provides correlations, cross-tabs, text analysis, and more! |
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What Is TrueData™?
TrueData™ is our proprietary survey model designed to eliminate noise and reveal accurate, actionable insights.
Built on 20+ years of research and real-world deployment, the TrueData™ model delivers surveys that provide:
- A way to eliminate bias
- The best survey platforms to reduce fatigue
- Analyses ensuring comparability and action
By the way, TrueData™ surveys look great. Try one of our short surveys here.
Who We're For
Interaction Metrics is a leading customer survey company for teams that need to move beyond templates—and want to grow their organization based on objective, reliable data.
We work across industries, but we’re a perfect fit for:
- B2B manufacturers
- Healthcare
- SaaS and technology companies
- Private equity firms
What unites our clients? They’re serious about the customer experience, and prioritize evidence over intuition.
Why TrueData™ Matters
Problem | Many Surveys:
- Ask subjective questions
- Have sampling or other biases
- Produce data that’s too shallow or too complicated to use
Solution | TrueData™ Uncovers:
- Where expectations break down
- Who needs a callback
- What actions are most urgent
What You Get
Every TrueData Surveys™ engagement includes:
- Survey audit—when you already have a survey in place
- Custom survey design (no templates or guesswork)
- Real-time data portal
- Open-ended comment coding with AI + expert review
- Executive summary with prioritized, actionable findings
Why Interaction Metrics?
Interaction Metrics is a customer experience firm that helps companies improve how they interact with customers—using science, strategy, and precision. We’re named for what matters most:
Interactions—between customers and companies and between employees and companies.
We believe in action—because data is only useful if it leads to improvement.
And we rely on metrics—because if you’re not measuring, you’re guessing.
Our mission: better metrics, better experiences, and real business growth.
The Force of Interaction: Why Every Moment Counts
A great interaction can do more than meet expectations—it can energize a customer, build loyalty, and elevate your brand. But a poor interaction? It depletes trust on both sides.
Whether it’s a survey, a service call, or an email response, we look at how interactions create momentum—or drag them down.
“We continue to be impressed by the quality and clarity of Interaction Metrics’ Findings Reports and surveys. They have guided my team on how to stay on the cutting edge of the customer experience.”
☆ ☆ ☆ ☆ ☆
Dennis Fitzgerald, VP Customer Satisfaction, Yaskawa America Inc.
True-Facts:
Proven Surveys
Custom surveys scrubbed of biases, giving you scientifically valid results.
True-Tech:
Turnkey Technology
Premium survey software with campaign management—free of charge.
True-Insight:
Actionable Analysis
KPIs, Cross-Tabs, Correlations, Text Analysis, and more!
"It was great to have Interaction Metrics do the kind of deep dive into our call center quality and analytics that is so desperately needed but that we just can’t make the time to do. A great service for a great value."
Leah Wilson, Executive Director, The State Bar of California
"Interaction Metrics’ thoughtful approach gets to the heart of understanding the changes required to deliver consistently exceptional customer interactions."
Paula Skartland, Customer Experience Manager, Safeco Insurance, a Liberty Mutual Company
"Interaction Metrics has given us detailed insights about the customer experience that we never could have achieved on our own. Their Service Evaluations and Surveys have been eye-opening and transformative!"
Andrew Larsen, Talent & Development Program Manager, Acme Construction Supply Inc.
"Interaction Metrics has been a great partner on [employee] survey deployment, reporting, and gleaning insights from the data. The recommendations for next steps, provided by Interaction Metrics, were well received and we look forward to incorporating the feedback. Kudos to the Interaction Metrics team for a job well done!"
Stephanie Holloman, Assistant Chief/Human Resources Director, Orange County Fire Authority
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Frequently Asked Questions
How is TrueData™ different from typical survey platforms?
Our model eliminates bias, decodes open-ended feedback, and provides actionable insights, not just numbers—and all software (Qualtrics, AI, PowerBI, etc.) is included for free with our survey programs.
Do you work with the surveys we already have?
Yes. We often start by auditing your current survey to identify hidden bias, fatigue points, or weak metrics. Then we improve or rebuild it using our TrueData™ model.
Can TrueData™ be used for employee feedback as well as CX?
Absolutely. While many clients use TrueData™ for customer experience, the model works equally well for employee engagement and internal feedback programs.
Ready to Move Past Basic Surveys?
Let’s make your next survey scientifically sound—and strategically smart.