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Customer Surveys & Other CX Methods | Interaction Metrics

Ready for Customer Experience Insights?

We combine the principles of social science with advanced tech to uncover what customers and employees really think. Our methods reveal actionable customer experience insights. Contact us.

Proven Surveys. Exceptional Wins!

Biased questions are out.
Representative samples are in.
Objectivity is the standard.
Use NPS but recognize its limitations.
Customer verbatims are valued.
Nuanced analysis wins.

Methods Aligned to Your Objectives

Customer Satisfaction Surveys

Customer Satisfaction Surveys

Track satisfaction with science-based survey design.

Text Analysis

Text Analysis

Decode customer thoughts and sentiment with expert coding.

Customer Interviews

Customer Interviews

Capture direct, in-depth customer feedback.

Employee Engagement

Employee Engagement

Identify internal gaps impacting customer experience.

NPS Surveys

NPS Surveys

Bias-free Net Promoter insights, not just scores.

Customer Service Evaluations

Customer Service Evaluations

Maximize the value of your chats, emails & calls.

5 Survey Mistakes Costing You Customers ➔

Get Our Free Guide

  • This field is for validation purposes and should be left unchanged.

What You Get With Every Engagement

  • Survey audit (when you already have a survey)
  • Customized and bias-free survey design
  • Human-coded + AI Comment (Text) Analysis
  • Insights prioritized by department and theme
  • Executive summary with next steps

 

Care to see examples? Contact us to see our CX Strategy & Survey Portfolio.

Interaction Metrics verbatims dashboard showing comments and scores

Serious About CX? It’s More than Just a Score.

Power your CX strategy with our proprietary TrueData™ model, consisting of 3 Components built for success: True-Facts (customized & bias-free design), True-Tech (top-tier platforms included), and True-Insight (analyses that drive action).

When bias is eliminated from your methods, and you’re using the right tech with the best analyses, you’re serious about CX, and your organization grows.

Bottom Line: With Interaction Metrics, we’re about science—not guesswork—making us the trusted survey and strategy company for organizations that need more than just a score.

dashboard showing customer service survey results and tracking over time

Wave
Quote left

"We use Employee Surveys by Interaction Metrics to measure gaps between how our employees think we’re performing and how our customers say we’re actually doing. Where our employees have blind spots we take action. Because of this, we’ve improved the customer experience year over year!"

Don McNair, Senior Director Customer Interaction Center Yaskawa America

Quote left

"Interaction Metrics has given us detailed insights about the customer experience that we never could have achieved on our own. Their Service Evaluations and Surveys have been eye-opening and transformative!"

Andrew Larsen, Talent & Development Program Manager, Acme Construction Supply Inc.

Quote left

"Interaction Metrics has been a great partner on [employee] survey deployment, reporting, and gleaning insights from the data. The recommendations for next steps, provided by Interaction Metrics, were well received and we look forward to incorporating the feedback. Kudos to the Interaction Metrics team for a job well done!"

Stephanie Holloman, Assistant Chief/Human Resources Director, Orange County Fire Authority

Quote left

"It was great to have Interaction Metrics do the kind of deep dive into our call center quality and analytics that is so desperately needed but that we just can’t make the time to do. A great service for a great value."

Leah Wilson, Executive Director, The State Bar of California

Quote left

"Interaction Metrics’ thoughtful approach gets to the heart of understanding the changes required to deliver consistently exceptional customer interactions."

Paula Skartland, Customer Experience Manager, Safeco Insurance, a Liberty Mutual Company

Yaskawa, another one of our clients using our customer surveys and other methods
CareCredit, another one of our clients using our customer surveys and other methods
Synchrony Financial, another one of our clients using our customer surveys and other methods
Intel, another one of our clients using our customer surveys and other customer experience consulting services.
Richards Supply, another one of our clients using our customer surveys and other methods
The State Bar of California, another one of our clients using our customer surveys and other methods
ARG Industrial, another one of our clients using our customer surveys and other methods
Safeco Insurance, another one of our clients using our customer surveys and other customer experience consulting services.
KZA, another one of our clients using our customer surveys and other methods
Acme Construction Supply, another one of our clients using our customer surveys and other methods
OCFA, another one of our clients using our customer surveys and other customer experience consulting services.
Bosch, another one of our clients using our customer surveys and other customer experience consulting services.
Wave

Our TrueData™ Model

True-Facts: Proven Surveys

True-Facts: Proven Surveys

Get a custom survey that’s scrubbed of biases, ensuring scientifically valid results.

True-Tech: Turnkey Technology

True-Tech: Turnkey Technology

Enjoy premium survey software with campaign management—free of charge.

True-Insight: Actionable Analysis

True-Insight: Actionable Analysis

You'll have KPIs, Cross-Tabs, Correlations, Text Analysis... and more!

Introduction from Martha Brooke

85 seconds

  • 3 customer experience observations
  • Why customer surveys fail
  • Interaction Metrics: The benefits you’ll reap